Alcohol Advertisements Exploit Younger Crowds Essay -- Drinking Alcoho

Alcohol Advertisements Exploit Younger Crowds According to the 1998 National Household Survey on Drug Abuse (NHSDA), approximately 19 percent of teenagers 12 to 17 years old were reported to be engaged in alcohol abuse last year. As teenagers grow older, they tend to maintain a higher level of alcohol consumption. The survey reports that approximately 32 percent of young people aged 18 to 24 continue alcohol abuse. In fact, this is the most troubled age group having the highest rates of alcohol use, alcohol dependence, and need for treatment. In spite of restrictions, several millions of teenagers and adolescents are interested in drinking alcohol and are able to get alcohol. According to the Federal Trade Commissionà ­s survey, alcohol advertising and promotions do not reach, and do not affect teenagers and adolescents. But I contend that younger crowds are reached by alcohol advertisers. Unfortunately, teenagers and adolescents see only the obvious side of alcohol ads--messages on how drinking alcohol may benefit them. A t the same time, alcohol advertisers know that all these messages is nothing but drawing a veil over the exploitative nature of alcohol ads, and advertisers donà ­t care how younger crowds may benefit from drinking, advertisers simply want their money. Roland Barthes, a French philosopher and literary critic, calls advertisements the à ¬signsà ® (47). The sign is a system of signification, which consists of two elements: the à ¬signifierà ®--actual graphical representation that signifies a concept, and the à ¬signifiedà ®--the concept, which is signified by the à ¬signifierà ® (Barthes 115). The author says that, if the à ¬signifierà ® is viewed apart from the concept it utters, the à ¬signifierà ® has no meaning and is not... ... putting warning messages about the possible negative consequences of alcohol use in their ads. Works Cited: Bacardi by Night. Advertisement. Jane Magazine. September 1999. 60-61 Barthes, Roland. Elements of Semiology. New York: Hill and Wang. 1968. 42. Barthes, Roland. Mythologies. New York: Hill & Wang, 1998. 115. Evans, Janet. Self-Regulation in the Alcohol Industry. US Federal Trade Commission. 13 Sept.1999. Online. 12 Nov.99 . Shalala, Donna. 1998 National Household Survey on Drug Abuse. US Substance Abuse and Mental Health Services Administration. 18 Aug. 1999. Online posting. 1 Dec. 99 . Stamborski, Al. à ¬FTC Asks that Alcohol Ads be Kept From Minors A-B Begins Campaign Against Drinking Abuse. St. Louis Post à ± Dispatch 10 Sept. 1999: C10.

The Retail Inventory-Level Planning

Retail Inventory-Level Planning consists of retail inventory method (RIM) which is an accounting procedure whose objectives are to maintain a perpetual. It also can book inventory in retail dollars amounts and to maintain records that make it possible to determine the cost value of the inventory at any time without taking a physical inventory. Also known as book inventory system or perpetual book inventory. Retailers also have another important choice to make the stock to sales ratio. The stock to sales ratio is derived directly from the planned inventory to determine monthly additions to stock in the merchandise budget plan. Retailers generally think of their inventory at retail price levels rather than at cost. Retailers use their initial markups, additional markups, and markdowns, and so forth as percentages of retail. When retailers compare their prices to competitors†, they use retail prices. The problem is that when retailers to design their financial plans, evaluate performance, and prepare financial statements, they need to know the cost value of their inventory. Retailers use physical inventories. This process is time consuming and costly. Retailers take physical inventories once or twice a year. Many retailers use point of sale terminals that keep track of every item sold its original cost, and its final selling price. The rest of the retailers face a problem of not knowing the cost value of their inventory at one time. These retailers with either computerized or manual systems can use retail inventory method. Their are five advantages for using RIM over a system of inventory at cost. The does not have to â€Å"cost† each time. When retailers have many SKUs, keeping track of each item becomes difficult and expensive. It is easier to determine the value of inventory with the retail prices marked on the merchandise than unmarked or at coded cost prices. The second advantage for using RIM is that it follows the accepted accounting principal of valuing assets at cost or market value, which is lower. This system lowers the value of inventory when markdowns are taken but does not allow inventory†s value increase with additional markups. When using RIM, the amounts and percentages of initial markups, markdowns, and shrinkage can be identified. This information can then be compared with historical records or industry norms. RIM is useful for determining shrinkage. The difference between the book inventory and the physical inventory can be attributed to shrinkage. The book inventory determined by RIM can be used in an insurance claim in case of a loss. The disadvantages of RIM are system that uses average markup. When markup percentages change during a period or when the inventory on hand at a particular time is not representative of the total goods handled in terms of markup, the resulting cost may be distorted. The inventory turnover, merchandise budget planning, open to buy, all these should be applied to the RIM category basis to avoid the problem. There are four steps in when calculating RIM. Calculate total goods handled at cost and retail, calculate retail reductions, calculate the cumulative markup and cost multiplier, and determine ending book inventory. Calculating the total goods handled in at cost and retail to determine the total goods handled at cost and retail: 1. Record beginning inventory at cost and at retail. The initial markup is reflected in the retail inventory. 2. Calculate net purchases by recording gross purchases and adjusting for merchandise returned to vendor. 3. Calculate net additional markups by adjusting gross additional markup cancellations. Note: These are recorded only at retail because markups affect only the retail value of inventory. 4. Record transportation expenses. Here transportation is recorded at cost because it affects only the cost of the inventory. 5. Calculate net transfers by recording the transfers in and out. A transfer can be from one department to another or from one store to the next. Transfers are generally made to help adjust inventory to fit demand. A transfer is, in effect, just like a purchase (transfer in) or a return (transfer out). Thus, it is recorded at both cost and retail. 6. The sum is the total goods handled. Calculating retail reductions are the transactions that reduce the value inventory at retail (except additional markup cancellations, which were included as part of the total goods handled). Reductions are calculated as follows: 1. The largest reduction in inventory is sales. Gross sales are reduced to net sales by deducting customer returns and allowances. 2. Calculate markdowns, are derived by subtracting any markdowns from gross markdowns. 3. Record discounts to employees and customers. 4. Record estimated shrinkage is used to determine the ending book inventory if the buyer has prepared an interim financial statement. Estimate shrinkage would not be included if a physical inventory were taken at the same time. The difference between physical inventory and book inventory would be the amount due to loss. Next, a retailer has to calculate the cumulative markup and the cost multiplier. The cumulative markup is the average percentage markup for the period. It is calculated like this: Cumulative markup total retail The cumulative markup can be used as a measuring stick against the planned initial markup. If the cumulative markup is higher than the planned initial markup, then the Category is doing better than expected. Cost multiplier =($100-cumulative markup %) The cost multiplier is used in the next step to determine the ending book inventory at retail price. The final step in the process is determining the ending book inventory at cost and retail. Ending book inventory at retail = total goods handled at retail – total reductions The ending book inventory at cost is determined the same way that retail has changed to cost. Ending book inventory at cost = ending book inventory at retail * cost multiplier When using the RIM retailers generally use the average beginning of month (BOM) stock to sales ratio. This is taken from the planned inventory which was taken from the RIM. This is used to determine monthly additions to stock in the merchandise budget plan. The BOM is broken down into three different methods week†s supply method, basic stock method, and percentage variation method. The week†s supply method is the inventory management method is the most similar to the stock to sales method. The difference between the two is that everything is expressed in weeks rather than months. The average BOM stock to sales ratio is equal to months in the period divided by the planned inventory for the period. â€Å"If the plan is for 12 months and planned turnover is 6, the average BOM stock to sales ratio = 12/6=2. Using the week†s supply method, 52 weeks are substituted for 12 months. Thus, 52 weeks 6 turns =8.66 weeks of supply. This means the buyer is planning to have 8.66 weeks of supply at the beginning of the month. (Of course, 8.66 weeks is equivalent to two months.)† The basic stock method is the inventory management method used to determine the BOM inventory by considering both the sales forecast for the month and the back-up stock.

Ethical Issues Faced By The Local Workers Essay - 1829 Words

The world is in a position today where globalisation has significantly expanded over the years and is continuing to do so. Hence, there are many large and developed multinational corporations that have outbranched their lower skilled work to less developed countries where labour standards are low, and in addition, where the local workforce are often employed under exploitative working conditions. The key problems currently are managing the evolving ethical problems faced by the local workers. The major issues facing corporations is how to approach and manage the ethical problems in a corporate social responsible manner. Corporate responsibility is defined as the idea of social responsibilities supposing that the corporation has not only economic and legal obligations but also certain responsibilities to society that extend beyond these obligations (McGuire, 1963). Ethical behaviour is linked to acting in ways consistent with what the society and individuals typically think are good values that include honesty, fairness, equality, dignity, diversity and individual rights (WebFinance, 2016). Each multinational corporation has its own code of conduct, in it stating their regulations and behaviours that they are obliged to abide by. The main ethical concerns during employment in any organisation are discrimination and workplace healthy and safety, wages, child labour and rights are of the highest concern on the spectrum. Discrimination can be in the context of recruitment,Sho w MoreRelatedWalmart s Ethical And Social Responsibility804 Words   |  4 Pagespositive effects on its customers, their ethical and social responsibility has developed a negative reputation. It is stated on the Walmart website that they value and understand the importance of ethics and integrity within the organization. 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