Needs Assessment.

Needs Assessment. With the given situation of a new job and a new plant, the method choice for assessment would be the focus groups. As compared to the other methods, this was found most suitable for the circumstances being as it had more advantages than disadvantages for the scenario. The advantages of using this method for the company's needs assessment are: (1) The method is found useful with complex issues and with a new position and a new company, the face-to-face meeting with subject-matter experts would be necessary in constructing a needs assessment for a new training program. (2) Questions are modified to foresee and consider any unanticipated issues that may poise as a future obstacle. The assessment is based on speculating what the needs are going to be and not what they already are. And with the listed disadvantages, two are automatically disregarded on the basis that this organization is a new one and group members attending are also new and this makes the focus meeting a non-threatening one.The new construction of the team dissolves the possibility of being misinformed on job performances, and team members are more willing to contribute sincere information. For a decent assessment the consumption of time or the utilization of a skilled specialist are essential.Upper-Level Management in the Needs Assessment.The second part of the needs assessment analysis, 'who' the training exists for, was traditionally left up to the trainer to decide. But with the changes in the marketplace, a competitive advantage required more from the training process than just the basic skills development. Incorporating upper-management into the assessment process ensures a broader perspective and lines up the training and development goals with that of the company. When evaluating for a needs assessment, the management levels seek the answers for different inquires. The subordinate...

How To Do Remarkable Customer Research With Rand Fishkin

How To Do Remarkable Customer Research With Rand Fishkin Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world. Some of the highlights of the show include: Background, origination, and purpose of SparkToro Reaching/Researching Audiences: Slow, frustrating, and inaccurate process Companies spend money contracting agencies for a list of top customers, blogs, podcasts, and events Bones of Audience Intelligence: 1) Identify audiences across channels; 2) Know audience density; 3) Use trustworthy and valuable metrics How to obtain, benchmark, filter, and analyze data Data Points: Which to focus on and where to get them Social Network Profiles: Report follower count and engagement Biases generate unrepresentative data influenced by SEO Significant sample sizes and diverse groups are needed for true coverage Examples of missing specific audiences SparkToro lets you find people who practice specific fields Does current audience intelligence data represent the market as a whole? Improve SEO by helping audience accomplish tasks, and identifying and broadening link sources Powered by PodcastMotor Actionable Content Marketing powered by By AMP081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Rand Fishkin on Twitter SparkToro Lost and Founder Project Event Safe Moz SurveyMonkey Audience Nate Silver SimilarWeb Pro AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Rand: â€Å"If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 postsreport on how much engagement did each of those get.† â€Å"Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.† â€Å"You get biased by your existing understanding of the field.†